ADVERTISING
As Senior Creative Director of Advertising and Media Design, a main focus was on high value, high profile custom site engagements. This included curated Landing Pages, takeover experiences and brand immersive opportunities. Each experience was designed to drive high performing R.O.I. and/or quality brand recognition. Most projects involved site, mobile and tablet integrated experiences.
More recently, my ad campaigns have been focused on Real Estate lead generation and community building. This includes social media, Google ads, print, and branded merchandise.
I HEART DANVILLE
I Heart Danville is a community brand I created with a local graphic designer to promote all things Danville as a vehicle for delivering local information about the real estate market. Campaigns through I Heart Danville generated over $8million in sales volume in one year.
ADVERTISING & MEDIA DESIGN, EDMUNDS.COM
CUSTOM LANDING CENTERS
OEM partners sought unique branded space on Edmunds.com. My team created new opportunities that garnered an additional $10 million in one year. These are examples of curated content, as well as Advertising & Media Design department custom page experiences across Edmunds.
EDMUNDS ADVERTISING COLLATERAL
As Sr. Creative Director of the Advertising and Media Design group, I led a team of designers who generated ads not only for Edmunds but for all of our OEM partners. We housed a very heavy production arm servicing Sales, Marketing, Product and Operations. These are just a few examples from Edmunds as well as OEM partner campaigns. On the full pages, our team planned and created each advertisement and placement.
EXPERIENCE MARKETING
BRAND ENGAGEMENTS
• Creative pitching - agency & top automotive brands
• Digital intercepts in physical spaces
• Enter the metaverse: Bringing brand interaction into Second Life and beyond
